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Cross-Border Outreach for Global Expansion
📌 Company Profile
Tifogroup, a Belgian startup specializing in sports games, aimed to expand internationally while addressing challenges in product localization, engagement, and lead generation.
⚠️ Challenge
Tifogroup sought to expand internationally but struggled with adapting its messaging to different markets. Their outreach campaigns lacked localization, making it difficult to resonate with potential clients. Additionally, the sales team needed support in handling responses and optimizing conversion rates effectively.
💡 Solution
To address these challenges, we implemented a structured outreach strategy, including:
- Tailored email campaigns localized for German- and English-speaking markets
- Personalized sales workshops to equip the team with response management skills
- Optimization of outreach workflows to improve engagement and conversions
- Strategic messaging adjustments to ensure cultural relevance in each market
📊 Results
- 18 high-quality calls successfully arranged
- 6 commercial negotiations initiated
- 59 promising leads generated within two months