Optimization of Cold Outrech for Mobile Advertiser
📌 Company Profile
As the campaign manager for I Love Mobile's outreach initiative, I collaborated with this top Danish mobile advertising agency to transform their email outreach strategy. Despite having a decade of experience and over 200 clients, including major brands like Coca-Cola and Samsung, I Love Mobile faced several challenges. These included limited sales expertise, an over-reliance on referrals, inadequate data parsing tools, and short email sequences.
⚠️Challenge
I Love Mobile had a strong industry presence but struggled with scaling their outbound sales. Their email campaigns lacked structured prospecting, relied heavily on word-of-mouth referrals, and had inefficient data parsing tools, which led to missed outreach opportunities and low engagement rates.
💡Solution
- 2000 top-quality leads tailored to specific ideal customer profiles (ICPs)
- Expert campaign management guidance to optimize outreach workflows
- Thorough campaign reviews to ensure continuous improvement
- Perfectly crafted email sequences designed to engage and convert prospects
📊Results
- Improved email communication response rates
- Ready-to-use datasets for immediate outreach
- Essential tools for massive email campaigns
- A strategically planned campaign ready for execution
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