Driving B2B Growth for a Corporate Hotel Booking Platform

📌 Company Profile

A leading enterprise in the corporate travel sector sought to scale its presence in the DACH region. With a strong foundation in its home market, the company aimed to refine its prospecting approach,increase engagement with key stakeholders, and accelerate business growth.

⚠️ Challenge

Operating in a highly competitive market, the company needed a targeted outreach strategy to connect with decision-makers, improve lead conversion, and secure new corporate clients. The challenge was to generate high-quality conversations that translated into business growth.

💡 Solution

To address these challenges, I developed a structured and data-driven B2B outreach strategy. This involved precision targeting of key decision-makers in corporate travel and procurement, focusing on company size as a key factor. I also optimized messaging to maximize engagement and response rates, crafting email sequences in German with a format and tone of voice tailored specifically to the DACH market.

📊 Results

• €50,000 in revenue generated for my companythrough retainers, setup fees, and campaign expansions.
• 1 closed deal with a 5,000-employee corporate client, validating the outreach strategy.
• 44,000+ decision-makers approached, ensuring market-wide exposure.
• 2.46% response rate, leading to strong engagement.
• 76 interested prospects, moving forward in the sales funnel.
• 35% of interested prospects progressed to scheduled calls.
• 27 calls booked, directly increasing client acquisition opportunities.