Skills polished at
Others About Me
Igor Drašković
Embassy of Serbia and the Mission of the Republic of Serbia to the OSCE
Mirza Mujanović is a great example of a student, professor-advisor and person that is willing to help others in difficult and time-managing situations. He helped me with my Assignments in Advance Qualitative analysis, particularly with the R program. His detailed explanations and passion enabled me to understand multiple linear regressions, mediation and running different scripts within the R program.
Marija Veselinović
Physicist at IMS Nanofabrication GmbH
Mirza helped me with one project in R that required the use of a GAMLSS package. His contribution was excellent, and I can strongly recommend him. He was very effective and punctual with his timing and project completion. He explains everything very well in detail. I plan to continue to work with him in order to gain as much knowledge about R as possible. Mirza is reliable, open and has a great mindset that makes it a real pleasure to work with him. I give him my highest recommendation!
Vibeke Foss - Gorgeous Geek
Web Designer
My business partner and I had some brand guidelines in place, but not a very defined plan. We felt extremely fortunate to have connected with Mirza, who was impressively proactive with great ideas and a contagious get-going attitude. Mirza is absolutely reliable and communicative, and has a great positive mindset that makes it a pleasure to work with him. It was a relief to have someone so capable taking care of our online marketing, and we give him our highest recommendation.
Nadia Sulatskaya
Senior Customer Success Manager
I'm sincerely proud and happy to have a chance to work with such an inspiring person as Mirza as our campaign manager! As for me, it's a pure talent to be able to find this perfect match between a target audience and a value proposition you're presenting to them. It's a pleasure for me to watch him getting deep into details on every case we've been working together on and bringing some great ideas at the end. I don't believe there is an industry, that Mirza can't understand and as a result promote.
Marketing Projects
Tifo Game: 69 interesetd leads in 2 months
A Belgian startup specializing in sports games, aimed to expand internationally while addressing challenges in lead generation.
By developing strategic email sequences in both German and English, the campaign targeted the right audience and optimized messaging for better response rates. The outreach efforts generated 69 interested leads in 2 months , significantly improving engagement and conversion opportunities.
iLoveMobile: Optimized Cold Outrech
A Danish mobile advertising agency sought to improve its cold email outreach strategy to drive more client engagement and sales.
By implementing a structured outreach approach, refining messaging, and providing high-quality lead data, the campaign helped overcome reliance on referrals and ineffective email sequences. As a result, the company improved engagement rates, streamlined prospecting, and increased its ability to convert high-value leads.
Hotel Booking Platform: Growth in DACH
A corporate hotel booking platform from Germany sought to expand in the competitive DACH market by optimizing its outreach strategy.
Through a data-driven prospecting approach, clear identification of decision-makers, and localized email sequences in German, the campaign secured 70+ interested corporate prospects and acquired a 5,000-employee corporate client with an expected customer lifetime value of 3 years
Data Projects
CLV Prediction: App subscribers
I explored the potential of Customer Lifetime Value (CLV) prediction with the beta-geometric model.
This project tackles the challenges of variable churn and dynamic customer behaviors, delivering actionable insights for retention, revenue forecasting , and smarter resource allocation.
Web App: Lead list clean-up
This custom web app streamlines dataset cleaning, saving 30-40% of the time spent on cold outreach email campaigns.
It handles tasks like removing duplicates, formatting, and splitting datasets into separate CSVs by ESPs and regions, having them ready to upload to campaigns.
Looker Dashboard: Campaign Performance
This Looker Studio dashboard, created for UltB, serves as the central hub for monitoring campaign performance across all clients.
Previously managed semi-manually through Google Sheets with a 7-day delay, the new solution updates data every 24 hours and presents it in a clear, visually appealing format for streamlined insights and decision-making company-wide.
Education
MSc in Marketing
2019 - 2021
Vienna University of Economics and Business, Austria
- Language of instruction: English
- Top 10 Master Programs in Marketing by QS
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Master thesis presentation summary
Master Class Central and Eastern Europe
2019 - 2020
Vienna University of Economics and Business, Austria
- The Master Class Central and Eastern Europe at WU‘s Competence Center for Emerging Markets and CEE provides relevant qualifications for successful careers in CEE.
- The final report "Research report on current business challenges for Western multinational firms in CEE".
BSc in Business Administration
2015 - 2019
Vienna University of Economics and Business, Austria
- Language of instruction: German
- Specialization in :
- Service and Digital Marketing
- International Marketing Management
Organisations
Vice President - Finance
10-2023 - 10-2025
- Oversee AAE’s financial operations, including budget development, regular financial performance reviews, and ensuring compliance with regulations.
- Advise the board on finance-related matters, manage fee invoicing, and liaise with auditors for financial reporting.
- Handle AAE’s banking, maintain confidential records, and participate in key meetings and planning sessions.
Vice President - Business Analytics
02-2018 - 02-2019
AIESEC
- Provide legal support to exchange participants with VISA and insurance processes.
- Ensure proper and accurate financial documentation and accounting.
- Planning, creating, implementation tracking and updating the budget of the Local Committee.
- Analysis of different financial issues (investment analysis, product profitability, risk analysis).
- Providing regular financial reporting to other relevant instances in the organistaion.
- Reguralry conducting performance analysis of the LC Vienna WU.
Professional Experience
Senior Campaign Manager
11-2023 - Present
UltB Berlin, Germany (Fully Remote)
- Executed data-driven email outreach campaigns for 20+ clients from industries like IT, SaaS, Finance, and Marketing.
- Developed a ChatGPT-based bot to create personalized email content, boosting efficiency and engagement rates.
- Connected data warehouse with Looker Studio via Panoply (BigQuery) to automate dashboards for real-time tracking.
- Analysed campaign performance metrics (e.g., open rates, reply rates, and conversions) to optimize ROI.
- Created data-driven strategies that brought 4 deals with a total value of 50k+$
- Collaborated with teams to align data insights with marketing goals for measurable impact.
Data Analyst (Revenue & Product)
06-2021 - 08-2023
Tellonym (Callosum Software GmbH) Berlin, Germany (Fully Remote)
- Leveraged analytics by monitoring 200+ KPIs, ensuring product success and customer satisfaction.
- Partnered with diverse teams to drive a 15x revenue boost through strategic product upgrades.
- Strengthened relationships with 10+ ad tech leaders, ensuring smoother operations and resulting in optimized ad experiences.
- Championed A/B testing resulting in superior customer engagement.
- Orchestrated and facilitated 100+ customer interviews, capturing invaluable feedback to adapt and uplift product offerings to meet user needs.
- Utilized data analysis tools: Excel, Tableau, and SQL to provide actionable insights.
- Proficient in Google Ad Manager, in programmatic advertising deals with diverse advertisers, optimizing in-app promotions.
Teaching Assistant
02-2020 - 06-2021
Institute for Marketing & Customer Analytics (ex:Institute for Service Marketing and Tourism), Vienna, Austria
Institute for Interactive Marketing & Social Media (IMSM), Vienna, Austria
- Preparation of students for the course through extended learning materials and exercises
- Working on R tutorials' GitHub Page.
- Preparation of statistics-based learning materials for the course in R.
- Updating statistics-based learning materials in R on the GitHub page.
Intern
06-2020 - 07-2020
Coca-Cola HBC, Sarajevo, Bosnia and Herzegovina
- Working on a project "Impact of Coronavirus on E-commerce in FMCG industry in Bosnia and Herzegovina".
- Conducting a primary research related to the project topic.
- Drawing business implications for Coca Cola HBC from our primary research.
Marketing Assistant
07-2019 - 09-2019
Estate Brains (Ex-Drope BnB), Athens, Greece
- Optimization of 87 properties' listings on operating channels.
- Active social media management and expansion to new online channels: Facebook Page, Facebook Marketplace, Instagram, and Nomads List.
- Text mining of the guests' reviews from AirBnB & Booking.com.
- Creation of ideal customer personas.
- Customer targeting on Facebook Ads and Google Ads.